1. Live Blogging and Live Tweeting - This idea I'm not so keen on. I know it is a pet peeve of many actors when people are on their cell phones, texting, during performances. I guess I'm still old fashioned, but I like to go to a performance and get lost in the story. I think that live tweeting/blogging during a performance would distract the performers and distract the audience from what they are viewing...
2. Niche Social Networks - I think this is a great idea to gain word-of-mouth marketing. It draws patrons in by sparking interest before they head to the performance. Once they're there, they already feel like they are a part of the backstory. It's a great way to increase consumer equity with the show.
3. Podcasts and Video - I think this is another great way to engage your patrons. Many people love seeing performances, but they don't know what goes on behind the scenes. By releasing videos and podcasts, patrons will feel like they are a part of the preparation. Great marketing idea :)
4. Collective Content Creation - Another great way to engage your audience. Also, it's always a good idea to get ideas from outside of the company. You want your patrons to be happy, so taking their ideas into consideration is crucial.
5. iPhone Applications - Broadway In Chicago has an iPhone App that allows patrons to purchase tickets, check performance times, view promotional photos, among other things. With smart phones becoming mainstream, it's great to have applications that make things easier for patrons. Easier and more accessible = more people willing to go to the show!
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